SPCA's ‘Double Your Impact’ day to take place on 12 March

For one day only, donations to SPCA are being matched by Petdirect and some exceptionally generous individuals, who will be matching $100,000 in donations on Wednesday. With a fundraising target of $200,000 for the day, SPCA is calling on anyone in a position to donate to make the most of this opportunity, and double their impact for animals in need.

With only 10% of the SPCA’s operation costs covered by the Government, the vast majority of the leading charity’s lifesaving work is only made possible thanks to donations from the New Zealand public.

With 100% of this Government funding strictly allocated to SPCA’s Inspectorate arm, all animal care costs in SPCA’s 28 Centres rely entirely on the generosity of animal lovers around the country.

Caring for over 30,000 abused, abandoned and neglected animals in their Centres a year, the more money raised with this appeal, the greater the impact on the animals SPCA will see through its doors through 2025.

SPCA’s CEO Todd Westwood says fundraisers like this one are vital to rescue, rehabilitate and rehome animals who need it.

“SPCA has always and only ever operated because of the collective care of New Zealand’s animal lovers. As a charity, there’s no way we could achieve what we do for the animals without public donations,” Mr Westwood says.

“We are asking anyone in a position to make a one-off donation – even if you can only do that once a year – to take this opportunity to double their impact, and see their dollar go twice as far on 12 March.”

Taking in the country’s most vulnerable animals, the vast majority of the tens of thousands who come into SPCA’s care require extensive treatment and support before they are able to be rehomed. From bandages and formula for orphaned newborn animals to medication and desexing surgeries, this care is only possible because of fundraisers like this one.

With over 6,000 animals having entered SPCA’s care already since the start of 2025, this year is set to be as busy as ever. Mr Westwood hopes the New Zealand public will take the opportunity to come together for the animals.

“Working in the animal welfare space, some days leave me heartbroken over what humans are capable of. But fundraisers like this one are always an amazing reminder of what we can achieve tomorrow. That there are so many more people who want to help animals than harm them.”

Donations can be made easily online at double.spca.nz and New Zealanders are encouraged to share the incentive with their friends, family and colleagues to ensure the appeal reaches as many corners of Aotearoa as possible.